In 2003, Cambridge Athletic Club ("CAC") wanted to find a program that would increase revenue for the club, so they developed a basketball program, a professionally run league with referees, a flip scoreboard, and a scorekeeper.

To bring CAC basketball to the next level, they needed to get basketball players around Cambridge and Boston Massachusetts area to talk about and play competitive basketball in a gym designed for four-on-four basketball games.

SOLUTION
To attract and retain basketball players, a website was created. The wesite gives the players access to statistics, game summaries, videos, pictures, discussion forums, awards, sign-ups and league histories. Most of the content is updated daily by CAC staff threw a secure extranet.

RESULT
The league has grown from one men's league in 2003 to nine men's divisions and one women's division playing three sessions (fall, winter, spring/summer) per year in four different gyms. There are now eight to ten teams per league, with six to nine players per team.

CAC Basketball Home Page

Fees are $120 per player or $750 per corporate team. The website cacbasketball.com receives an average of 600 visitors per day. The website consistently ranks near the top of most search engine rankings.

CAC Basketball League Page

In the past year the CAC basketball court has been refinished and painted. Two years ago, a digital scoreboard was added. Every player receives a crfc basketball t-shirt and reversible blue and white logo jersey.

The gym also runs three weekend three-on-three tournaments per year. The tournaments average thirty five teams in five divisions. One of the tournaments proceeds is given charity every year. The last tournament gave $4,000 dollars to The Special Olympics.

Basketball at CAC has gone from a side activity to one of the most popular adult recreational programs in the Boston area.