1. Your website is not just an advertising investment
A website is a sales, marketing and communication tool that belongs to you. You control it and you'll use it continuously. It is a company asset similar to a telephone or fax machine. Once you have a website, print your web address "www.orcapack.com" on all of your advertising, collateral, and business cards. This offers potential customers and clients an opportunity to find out more information and more importantly give you their customer information or even better make a purchase.
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Your website at the very least needs to make your organization look credible. If your site "looks credible" a potential client on your website believes your company to be credible. On a broader scope is your website findable? When you look at your website's traffic, do you see website traffic coming from Google, Yahoo, MSN, AOL, and other search engines? Staying with the broader scope, is your website should be accessible. On first glance does the potential customer have a good idea how to find information on your site?
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